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The Whole Grain Maze

Bread used to be made from either whole wheat or white flour; although, many times coloring was added to white flour to make it look darker (healthier) .  Now we have “whole white bread” and many claims on the label to wade through such as 5 grams fiber, 20 grams of whole grain and 40% fiber.  How do you know which is the best?  What’s a person to do if we want to make half of your grains whole as recommended?